January 9, 2025 
This year, Pantone®, the colour experts, have made Mocha Mousse 17-1230 its colour of the year. “Underpinned by a desire for every day pleasures,” we explore what it means and how products from around the Bakels Group can compliment this 2025 theme.
The Pantone Colour of the Year selection process engages the design community and colour experts in a conversation around colour, coupling the relationship between colour and culture. The colour of the year expresses a global mood and attitude reflecting collective desire in the form of a single, distinct hue.
With their Colour of the Year, Pantone demonstrates that it is a significant part of a consumer’s decision to buy something or not, particularly important in bakery fixtures where consumers ‘eat with their eyes’.
“The goal of the program is to help companies and consumers better understand the power colour can have. We want to teach them how to leverage colour’s power and expressiveness to influence perception,” says Laurie Pressman, Vice President of the Pantone Color Institute.
The meaning behind Mocha Mousse
Pantone say Mocha Mousse is “an evocative soft brown that transports our senses into the pleasure and deliciousness it inspires.” The warming brown hue it delivers nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort and indulgence.
WHICH PERSONAL VALUES MAKE CONSUMERS MORE RECEPTIVE TO FANTASY FLAVOURS?
To an appreciable degree, consumption choices reflect the values held by shoppers, and brands/bakery businesses adept at tapping into these values are well positioned to win in this space.
Flavours – sometimes even just the idea of them – are capable of triggering powerful emotions, and these have a much greater bearing on our personal values than on our rational selves would admit.
Fantasy flavours are invented for the very purpose of transcending conventional boundaries, which enable consumers to elevate their emotions beyond the everyday and into a parallel place. There are particular personal values which play well within the fantasy flavours theme. As you would expect, there are differences between markets and generations.
In the Innova Lifestyle and Attitudes Survey 2024(3), when consumers were asked which is important to them, one in four said quality, one in five said a positive mindset and one in ten said creativity, inclusivity and adventure.
“For Pantone Colour of the Year 2025 we look to a colour that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others.”
Laurie Pressman, Vice President of the Pantone Color Institute
Image: Pantone®
Simple and comforting: A soft, warming brown
With a distinct sophisticated, early elegance, Pantone 17-1230 Mocha Mousse is comfortable as a stand alone or a versatile foundation, perfect for enhancing a wide range of palettes and applications. The colour feels at home in minimalist and richly detailed designs across three themes:
Thoughtful indulgence – The colour empowers you to create moments of luxury.
Harmonious comfort – A flavourful brown shade, it envokes sensorial warmth and as a fashion colour and neutral combined, it seeks to bring us into harmony within an ever-changing world.
Feelings of contentment – Authentic and approachable, rich and indulgent, Mocha Mousse is ideal for those “me moments,” oozing with the essence of cacao, chocolate and coffee and offering an everyday treat.
Image: Pantone®
Mocha Inspiration in bakery
Mocha Mousse 17-1230 is welcomed into the indulgent brown colour family, one which Bakels can help bakery businesses elevate for consumers hungrier than ever for every day moments of indulgence 👇
Mocha Compound
(Not available in South Africa)
Bakels Belgium produces a versatile range of Compound Pastes, one of which is a delicious Mocha variety. Delivering exceptional taste to mousses, bavarois, dough, icing, ice cream and much more, the Compound Pastes are preservative-free, with a high fruit content and highly concentrated with a recommended dosage of <5%, perfect for getting creative with your dessert assortment.
Mocha is one of a wide range of standard flavours, including banana, lemon, mango, orange, passion fruit, raspberry, strawberry, tiramisu, vanilla. More special flavours are available too, such as yuzu, cheesecake, lychee, amarena cherry, melon and more. Get in touch for more information.
Frozen Muffin Batter
In South Africa the indulgent brown colour continues with cappuccino flavoured muffin batter which contains an even distribution of chocolate nibs and a distinct coffee aroma.
It is an easty-to-use muffin batter packed in polypropylene tubes for piping into muffin pans, then baking. Requires freezing and thawing.
Instant Cream
(Not available in South Africa)
Instant Cream Mocha is a powder mixture to make chantilly cream with a delicious mocha flavour. Quick and easy to prepare, it only requires the addition of water for a high performing cream, which holds its shape for visually appealing desserts and other sweet treats.
Additionally, other ingredients such as fruit fillings, fruits, liqueur can be added up to 20% with the same great stability, so unique creams can easily be produced.
